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How Airbnb Will Use New Icons to Drive Sales and Engagement

Ilma Andrade
4 min readMay 3, 2024

On their recent 2024 release, Airbnb recalled moments when the platform went viral after transforming unthinkable spaces into memorable experiences, such as Blockbuster, Ikea, and a replica of Barbie House.

Screenshot Airbnb release

Now they want to take the magic to the next level, Airbnb wishes to have more experiences that capture people’s imagination and also experiences that allow them to step into someone else’s world.

And in order for that to happen they have presented '’Extraordinary experiences from the world’s greatest Icons’’,

The idea is to have these experiences going on all year long.

They will list experiences such as Drift of the Up House: A detailed replica of the floating house from the Disney and Pixar film '’Up’’, that can be booked in Abiquiu, New Mexico.

You are probably thinking that it is probably very expensive and only millionaires will be able to make use of these places, I thought that too, but guess what?

It will cost less than $100,00, and guests will be exempted from cleaning fees! How cool is that?

Screenshot Airbnb release

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Ilma Andrade
Ilma Andrade

Written by Ilma Andrade

3x Top Writer | Over Half a Million Views | Subscribe to My Newsletter: https://ilma.substack.com/

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